This comprehensive exam focuses on the mock launch of the new Ralph Lauren ‘Birds of a Feather’ capsule collection based on Billie Eilish’s music video of the same name. The messaging focuses on the two opposing styles of Ralph Lauren and Billie Eilish aesthetically and how they come together to share a message of uncompromising freedom and quality.

*All content is to be used for academic purposes only and in no way affiliated with Ralph Lauren or Billie Eilish*